The roofer with the most reviews gets the call.
In most neighbourhoods that's a competitor with hundreds of reviews - while good roofers sit at a handful because nobody asks after the job. Azona's review engine does the asking, every time.
If you have 30 seconds, a Google review helps us a lot: g.page/your-business/review
Or just reply here if anything wasn’t right. - Martin’s Roofing
Roofing has the widest review gaps of any trade we audit - it's common to see an excellent roofer with 6 reviews competing against a leader with 400+. The work is there, the happy customers are there, but the follow-up never happens: you're on a roof, not on your phone. Azona installs the system that asks every customer for a review after every job, texts back the calls you miss, and shows you the numbers every month.
A homeowner picks a roofer the same way you'd pick a restaurant in a new city: they open Google Maps and call the one with hundreds of good reviews.
If that isn't you, your phone stays quiet no matter how good your work is - and the calls you do get often land while you're on a roof, go to voicemail, and book the next company on the list.
One system that runs while you’re on the roof
The review engine: set up once, running 24/7. Five moving parts, zero effort from your crew.
Review requests after every job
Every finished roof, repair, or inspection triggers a review request by text, with a polite reminder. One text, one link, every customer. If something wasn't right, they reply and you hear it directly.
Missed-call text-back
You're on a roof and the phone rings. The caller gets a text back in under 30 seconds with a way to book - instead of calling the next roofer on Maps.
Appointment reminders
An SMS goes out before every scheduled inspection or repair, so the homeowner is expecting you and the slot doesn't go to waste.
After-hours voice agent
Storm calls don't wait for business hours. When nobody can pick up, the agent answers, captures the address and the damage, and notifies you.
Your monthly numbers report
Reviews gained, the gap left to the local leader, and the missed calls the system caught. You always know it's working.
See exactly how it works for roofers
Five moving parts, each with an example below. Azona sets up the real copy and connections during onboarding.
Mind leaving us a quick Google review? It helps more than you know (30 sec):
g.page/your-business/review
Something not right? Just reply to this text. - Martin's Roofing
Works with what you already use
Azona connects to the tools roofing companies already rely on. No switching software.
Where your reviews live. Azona sends customers directly to your review page - and it stays yours.
Missed-call text-back connects to your existing landline or mobile business number.
Works with common booking tools like Calendly, Jobber, and AccuLynx. We confirm during onboarding.
All text messages run through Twilio - reliable, GSM-safe delivery.
Whatever link you use for estimates - Calendly, a form, your website - we include it in the text-back.
We import your contacts for you during onboarding. You never touch a spreadsheet.
Not sure if your tools are supported? Ask on the demo call - we confirm every integration before we start.
What changes when every customer gets asked and every call gets answered
Close the gap that costs you calls
Review count is the first thing a homeowner sees on Maps. Asking every customer, every time, is how the leaders got there.
One recovered job pays for it
An average roofing job runs thousands of dollars. A single call that books instead of disappearing covers the system for a long time.
Nothing to learn, nothing to run
One 60-minute onboarding call, live in about 7 days. After that you don't touch anything - that's the point.
Works during your busy season
The more jobs you finish, the more review requests go out. The system scales with your season, not your spare time.
You own everything
Your phone number and your Google Business Profile stay yours. Month-to-month - no annual contract.
Honest numbers, every month
No dashboard to log into and no vanity metrics - a short monthly report with the three numbers that matter.
The math is different for roofers
Roofing tickets are big. It doesn’t take many recovered calls for this to pay for itself.
A typical residential roofing job ticket - one booked call that would otherwise have gone to voicemail
Roughly what it takes for the system to pay for itself for the year
Gets a review request - which is how the local leaders built the counts that win Maps today
Frequently Asked Questions
Everything you need to know about how AZONA works, what it can do for your business, and how quickly you’ll see results.
For roofing, more than almost any trade. A roof is a big, rare purchase - homeowners can't judge the work, so they judge the reviews. Industry studies consistently find review count and rating are the first filter on Google Maps, and a roofer with 150 reviews at 4.8 will out-pull one with 12 reviews at 5.0. Volume plus freshness wins.
Ready to see Azona in action?
See exactly how Azona would set up more reviews and fewer missed calls for your business. Book a free 15-minute walkthrough - no pressure, no slides.
- A live look at your Google review gap
- How the missed-call text-back actually works
- A clear setup plan - no obligation
Opens a calendar - pick any time that works.